After approximately five months, it appears that McDonald's has felt enough pressure from their primary market (traditional families with traditional values) that they have ended their association with the pro-homosexual activist group National Gay and Lesbian Chamber of Commerce. Richard Ellis, a McDonald's VP,
resigned from the board of directors of NGLCC and his seat on the board will not be replaced. Officials have also stated that McDonald's will not be renewing their membership come December. This is a step in the right direction for the fast food giant and AFA (American Family Association) has ended their boycott.
No comments:
Post a Comment